But more importantly, when we’ve asked our audiences why they keep coming back to our concerts, they have told us it is because of the feeling of inspiration they have from experiencing our music. As one of our donors put it, it’s the “goose-bump moments.”
Tucson Chamber Artists – or, TCA – does not convey a feeling. The board and I felt strongly that we needed a name that expresses the emotional impact of the experience of a TCA performance. As a result, we renamed our ensemble:
The inspiration for the name comes directly from Shakespeare’s poetry about music, where he speaks of “. . . the true concord of well-tuned sounds . . .” Click here to read the full text of the poem.
To me, these words describe those special moments in music when the hearts and minds of the musicians and the audience become one.
In his Sonnet No. 8, Shakespeare refers to the “true concord” of both vocal and instrumental music coming together in harmony, describing music’s ability to bring us together. His use of “concord” jumped out at me, and I was surprised to learn that it has a musical definition: “the combination of simultaneous and harmonious tones.” And as I dug deeper, I was even more impressed to learn that it comes from 14th century old French: con – “together” + cor – “heart.” Hearts together.
When I added Shakespeare’s word “true,” I realized that True Concord is more than a name. It is a concept, a place and an experience. It represents the power of our shared emotions during concerts.
But that’s not all . . . Later this year we will be introducing ourselves to the larger classical music world through the forthcoming release of our Stephen Paulus CD on an international label! The release is scheduled to take place September 11, 2015.
As we grow and expand our audience reach, the one thing that will never change is our commitment to our patrons and to Tucson. We have become who we are now because of our loyal audiences and supporters. This is our home and we will always be proud to tell the world that we were founded and remain based in Tucson, Arizona.
Our board and marketing consultants tested our new name with many and various stakeholders including donors and musicians, and we believe this is the right decision and the right time. We have a multi-faceted plan in order to make a smooth transition over the coming months.
We are very excited to enter into this new chapter of our growth.Together we will have a stronger future. Thank you for your tremendous support of our music.